From a wikipedia entry about bubbles
A bubble can exist because the surface layer of a liquid (usually water) has a certain surface tension, which causes the layer to behave somewhat like an elastic sheet. However, a bubble made with a pure liquid alone is not stable and a dissolved surfactant such as soap is needed to stabilise a bubble. A common misconception is that soap increases the water’s surface tension. Actually soap does the exact opposite, decreasing it to approximately one third the surface tension of pure water. Soap does not strengthen bubbles, it stabilizes them, via an action known as the Marangoni effect. As the soap film stretches, the concentration of soap decreases, which causes the surface tension to increase. Thus, soap selectively strengthens the weakest parts of the bubble and tends to prevent them from stretching further. In addition, the soap reduces evaporation so the bubbles last longer, although this effect is relatively small.