Eddie A Tejeda


civic-minded developer and researcher

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This article was written on 16 Aug 2005, and is filled under Technology.

Mac OS X: The original PC's revival

Introduction:
Apple gave us the first PC in the 1980s (after this). Microsoft took over the market in the 1990s and marginalized Apple to obscurity. Now, Apple has worked on Mac OS X for the past 4 years, and its market share has grown steadily. Apple has proven itself by dethroning the original symbol of cool–Sony–with the iPod. Now, Apple looks to be making a comeback in the operating system industry and bringing down its former conqueror.

Macs for Everyone:
The latest buzz surrounding the OSX86 project, which manages to install Mac OS X on regular PC hardware, goes to show that Apple knows how to make a great operating system, people have recognized it and want to use it. Apple has been using the success of the iPod to catapult its Mac product lines back into the mainstream, especially with the very affordable MacMini. Now, with the recent news that Apple has been developing Mac OS X in parallel for the x86 architecture, we can see where Apple wants to go — mainstream.

The past 4 years have been a testing bed for what Apple planning on doing all along: to make a comeback. Microsoft has become fat and stagnant, creating the perfect opportunity for Apple to break ahead while the competition is weak. Microsoft has lost sight of what people want, and instead fills its operating systems with features that no one uses – for example, DCOM. Companies like Google and Yahoo have demonstrated that a company needs to listen to its loyal consumer base and give its users features that excite (Google Maps, Spotlight, Exposé ). A bit of eye candy doesn’t hurt, but don’t be tacky (Windows XP). Apple has proven itself (Tiger); Microsoft has not (Vista). Smaller companies have lead; Microsoft has not. Microsoft has been losing top executives and developers to younger and fresher companies. Almost every month a top ranking person leaves Microsoft. What would be more appropriate than for Apple to begin unraveling Microsoft? Apple has positioned itself to take over the PC market by allying itself with the largest PC processor manufacturer in the world, Intel. They now need a computer manufacturer, like Dell or HP, to package their proven Mac OS X operating system. If this happens then Apple will not need a “switch” campaign. The system will sell itself. PC users have oogled at Mac OS X for so long that a switch would prove easier than ever before. We are beginning to see a new era in Apple. A slimmer, more agile Apple that is no longer bound to or by its hardware or its hardware manufacturer.

Predictions:
The moment Apple decided that they were going to port Mac OS X to x86 they also agreed that they would begin to phase out their hardware division and become a software company. Apple makes money from their hardware sales, but if they team up with a PC manufacturer then with sheer quantity of Mac OS X sales, they would make up for the hardware sales. The company will also become slimmer because their hardware research division (bless their souls) would essentially be “outsourced” to the PC manufacturers. We will begin to see a software company, which works with the manufacturers instead of developing hardware themselves. What role will the open source movement play during the transition of Apple dominance? For one, Apple will benefit greatly from the vast resources and hardware support from Linux and BSD driver developers. Almost immediately (since Darwin is also open source) Apple would have access to a massive pool of developers willing to port over their drivers from other systems. This will rapidly give Mac OS X the required driver support required for dominance of the market. Linux, BSD and Apple will be able to co-exists in a friendly Unix-based environment that will make the lives easier (and bring down costs) of having to maintain a multiple platforms.

The paradigm we all have grown to know and love (or hate) with Windows workstation and Unix servers would be turned upside down. This paradigm shift will allow servers and workstations to coexist, as they never have before, unifying the computer world with a command interface. Administrators can use their favorite tools to resolve both server issues and user issues. The massive library of open source tools that Windows users have been oblivious to for the past few decades would become mainstream. Somehow, the delicate balance of open source and closed source tools that users of Mac OS X users have become accustomed to will finally be mainstream.

We have two historic companies, IBM and Apple, both nearly destroyed by Microsoft finding themselves anew. IBM has sold off most of its consumer products, including the ThinkPad division, and is now concentrating on servers, research, embracing Linux, and supporting other open source projects. Apple appears to be leaving the hardware industry and moving towards being a software company (except iPod, which they will continue to produce for a long time) and taking over the PC market. And soon Apple will be a beneficiary from open source developers that use x86. Both companies are embracing compatible Unix-based platforms and share common philosophies that balance the ability of a company to make money from software and promoting innovation by sharing ideas and opening source code. This is the first time that a real challang is being posed to the Windows dominance and if Apple’s attack to grap the mainstream audience goes well then the future might look a bit different then what we are used to.

6 Comments

  1. Rob Drimmie
    November 11, 2005

    I don’t think Apple will stop selling hardware. I do think it’s likely that they’ll make OS X available on other manufacturers’ hardware in the coming years (by the end of ’08 is my prediction), but I think they’ve proven that they understand hardware and industrial design in a way that almost no other manufacturer does.

    It’s possible they may spin their hardware division into a separate company, but I think that Apple’s hardware brand has significant value and letting Dell handle that level of interaction will weaken Apple’s offerings.

    What is great about modern Apple systems isn’t just OS X (which is great, don’t get me wrong). What is great is that a tremendous amount of thought has gone into almost every aspect of interaction with the hardware, from when you first lay eyes on it to hours and hours later while you’re still working with it.

  2. James Dixon
    November 21, 2005

    > Apple gave us the first PC in the 1980s…

    Apple gave us ONE of the first PC’s in 1977,
    which is when they release the Apple II. It
    was released at almost the same time as the
    Tandy Model I, which should share the title
    as the First PC. The Apple I was only available
    in kit form from what I understand.

  3. Eddie
    November 21, 2005

    James Dixon,

    Thanks for the correction.

  4. Alex Chekholko
    November 22, 2005

    I wrote about this topic on my website yesterday. To sum it up: Apple does not want to go mainstream. Apple will not sell OS X by itself. It would destroy their profits.

    More here: http://yalb.net/wp/?p=25

  5. Kim
    December 21, 2005

    Are you sure driver support is the big missing link for Apple? (Sarcasm intended but good natured) I think inertia, pesonal to a large extent and corporate to a huge extent, is the main obstacle for Apple, and releasing OSX for generic x86 boxes wont fix that. Not least since most customers don’t know or care what processor sits in their machine, and have litte care for the name on the box. Unless that name is Apple.

    Also, Apple is not a software company NOR a hardware company. Apple is a “the whole widget” company. Without this it wouldn’t be Apple. So my bet is that Apple will never, ever stop making hardware. Look at these last years. What have Apple done? Made EVEN MORE hardware. There is talk of a phone, of a TiVo-like thingy. All of which in my opinion would be spot on. Ive-designed Apple hardware and Apple software in perfect harmony. People aren’t buying iPods (primarily) for the software. Nor are they primarily drawn to the iMac because of OSX. Don’t get me wrong. Some are, and it definitely matters as a selling point, especially from a security standpont.

    How much more software (Tiger at 129 apiece) would Apple have to sell to equal the hardware (iMac at 1699 apiece) sales? As it is now, they don’t compete directly against Microsoft, only tangentially. If Apple released OSX for generic x86, it would be a totally different ballgame. And IT managers and livelong windows-ites would STILL not change ships overnight.

    I like the idea of an even more successful Apple. And I, like you, think we will see that. But i don’t think (and I surely hope not, since I want my Ive-designed Mac!) it will come about as a result of Apple leaving the hardware business. It will come precisely because Apple controls the whole widget and are far and away the best player around making this whole widget a compelling and thoroughly enjoyable experience.

    Plus, what is this OS market share hysteria about anyway?

  6. prabeesh
    January 4, 2006

    i want know more about it

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